she made it
to be hers.
As a beauty brand, we often contradict with the idea of beauty.
Is beauty just a mere physical attractiveness judged by how symmetrical your face is,
or is beauty more than just a physical attraction?
But as we grow, we want makeup to be seen as a part of our identity, self-expression, and an extension of ourselves. Makeup is not used for covering imperfections nor for us to be accepted by society.