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HER STORY

she made it

for her,

to be hers.

As a beauty brand, we often contradict with the idea of beauty. Is beauty just a mere physical attractiveness judged by how symmetrical your face is, or is beauty more than just a physical attraction?

But as we grow, we want makeup to be seen as a part of our identity, self-expression, and an extension of ourselves. Makeup is not used for covering imperfections nor for us to be accepted by society.

- she.her.hers.